Watch Auction Market Index
What luxury watches actually sell for. Median hammer prices, sell-through velocity, and price trends computed from verified auction results — not asking prices.
Between 2025-10-06 and 2026-06-01, Mazalgo tracked 8,175 verified auction sales across the 1,000 most-traded watch references. The most liquid reference is the Rolex Datejust 126300 (194 sales, $10,200 median).
- Verified auction sales
- 8,175
- References tracked
- 1,000
- Coverage window
- 2025-10-06 → 2026-06-01
Brand price trends
Weekly median sale prices per brand, comparing the earliest third of the window against the latest third. Only brands with at least six tracked weeks are shown.
| Brand | Tracked sales | Early median | Latest median | Trend |
|---|---|---|---|---|
| Rolex | 3,757 | $12,000 | $12,000 | 0.0% |
| Omega | 1,910 | $4,200 | $4,200 | 0.0% |
| Tudor | 1,180 | $3,200 | $3,350 | +4.7% |
| Breitling | 1,129 | $3,275 | $3,181 | -2.9% |
| Panerai | 553 | $4,888 | $4,375 | -10.5% |
| Cartier | 399 | $4,251 | $4,150 | -2.4% |
| IWC | 366 | $5,099 | $4,501 | -11.7% |
| TAG Heuer | 266 | $2,150 | $2,900 | +34.9% |
| Hublot | 201 | $6,900 | $7,050 | +2.2% |
| Grand Seiko | 183 | $4,150 | $4,650 | +12.0% |
The 25 most liquid references
Ranked by number of verified sales. Velocity is sales per month; trend compares the newest third of each reference's sales against the oldest third.
| Reference | Sales | Velocity /mo | Median | Range | Trend | Full set % |
|---|---|---|---|---|---|---|
| Rolex Datejust 126300 | 194 | 24.77 | $10,200 | $7,500–$14,800 | +1.9% | 93% |
| Rolex Datejust 126334 | 184 | 23.19 | $14,275 | $9,000–$17,800 | 0.0% | 99% |
| Tudor Black Bay 79360N | 136 | 17.66 | $4,550 | $2,950–$10,000 | +1.6% | 98% |
| Rolex GMT-Master II 126710BLNR | 124 | 15.83 | $17,700 | $14,550–$21,000 | +5.5% | 97% |
| Rolex Submariner 124060 | 115 | 14.74 | $12,650 | $8,800–$14,200 | +3.7% | 99% |
| Rolex Submariner 126610LN | 111 | 14.29 | $14,200 | $10,000–$21,500 | +1.0% | 95% |
| Rolex Oyster Perpetual 134300 | 82 | 11.28 | $10,113 | $8,120–$14,500 | -5.5% | 100% |
| Tudor 1926 91650 | 79 | 10.58 | $1,800 | $1,100–$2,550 | -0.1% | 96% |
| Tudor Black Bay 79830RB | 79 | 10.44 | $3,550 | $2,475–$4,500 | +5.0% | 100% |
| Rolex Submariner 126610LV | 78 | 10 | $14,500 | $12,000–$22,550 | +0.3% | 99% |
| Rolex GMT-Master II 126710GRNR | 74 | 9.49 | $19,650 | $18,000–$23,700 | +2.6% | 96% |
| Tudor Royal 28600 | 66 | 8.57 | $2,250 | $1,500–$3,350 | +12.9% | 98% |
| Rolex Submariner 126613LB | 66 | 8.32 | $17,275 | $13,800–$20,845 | +1.4% | 91% |
| Rolex Explorer 226570 | 63 | 7.97 | $11,800 | $9,523–$13,500 | +0.8% | 98% |
| Rolex GMT-Master II 126710BLRO | 61 | 8.03 | $22,800 | $18,194–$52,200 | +12.8% | 93% |
| Rolex Sky-Dweller 336934 | 59 | 8.76 | $23,600 | $16,842–$27,200 | +4.1% | 100% |
| Omega Seamaster Diver 300M 210.32.42.20.03.001 | 55 | 8.05 | $3,975 | $2,750–$4,850 | -0.7% | 96% |
| Rolex Submariner 16610 | 55 | 6.99 | $8,600 | $7,400–$10,000 | +4.6% | 44% |
| Rolex Yacht-Master 126622 | 54 | 7.14 | $14,000 | $10,500–$17,500 | +1.6% | 94% |
| Rolex GMT-Master II 126720VTNR | 54 | 6.89 | $16,175 | $14,500–$18,700 | -1.1% | 93% |
| Omega Seamaster Diver 300M 210.30.42.20.03.001 | 50 | 7.61 | $4,200 | $3,400–$5,340 | -4.0% | 98% |
| Rolex Explorer 16570 | 50 | 6.44 | $7,300 | $5,600–$10,700 | +6.3% | 54% |
| Rolex Sea-Dweller 116660 | 49 | 6.18 | $9,750 | $6,000–$23,000 | +0.3% | 61% |
| Omega Seamaster Diver 300M 212.30.41.20.03.001 | 47 | 6.68 | $3,300 | $2,550–$4,300 | +0.7% | 98% |
| Rolex Sea-Dweller 126600 | 46 | 5.95 | $11,950 | $10,000–$13,750 | -2.3% | 93% |
Rising references
Falling references
Model head-to-heads
Daytona vs Submariner
| Daytona | Submariner | |
|---|---|---|
| Sales | 146 | 689 |
| Median | $35,500 | $13,075 |
| Trend | +6.8% | +2.6% |
Royal Oak vs Code 11.59
| Royal Oak | Code 11.59 | |
|---|---|---|
| Sales | 42 | 12 |
| Median | $19,625 | $20,725 |
| Trend | +4.2% | -3.2% |
How to cite this report
Mazalgo Watch Auction Market Index, 2026 Q2 edition. https://mazalgo.com/reports/watch-auction-index
All figures are aggregates of verified auction results — actual hammer prices from completed sales, never asking prices. Data and CSV are licensed CC BY 4.0: reuse freely with attribution and a link. See our methodology for sources, refresh cadence, and limitations. Journalists and researchers can request custom cuts of the dataset via the contact details on our about page.
Published by Mazalgo Intelligence, the research desk of the Mazalgo trading workbench. Updated quarterly; this edition was generated on 2026-06-10.