Rolex Day-Date 18238 — Dealer Market Overview
Market overview for the Rolex Day-Date 18238. 12 verified auctions, 1.57/mo velocity, +6.6% trend.
Reference context
- Reference
- Rolex Day Date 18238
- Last updated
- 9/6/2026
- Source basis
- Published Mazalgo reference analysis, auction context, listing context, and available demand signals.
- Limitations
- Sparse references and fast-moving listings should be verified against current comps before a buy or sell decision.
Rolex Day-Date 18238 — Market Overview
Auction Performance
The 18238 averaged $17,325 across 12 verified sales over the tracking period, with a median of $17,800 indicating stable pricing despite a wide range ($9,200–$22,000). The +6.6% uptrend suggests modest appreciation momentum. Velocity of 1.57/month reflects moderate liquidity—consistent turnover but not high-velocity.
Demand Signal
Only 1 active WTB lead in the last 30 days signals soft retail demand relative to auction volume. This suggests dealers may face longer holding periods and should price competitively to move inventory.
Dealer's Take
The 18238 is a solid mid-tier yellow gold Day-Date with reasonable fundamentals: positive trend, stable auction comps, and predictable pricing. However, weak WTB demand is a red flag—this isn't a hot reference right now. Stock selectively and only at strong discounts to B3AF. The wide auction range ($9.2K–$22K) indicates condition and dial variation matter significantly; verify provenance and service history before committing capital. Margin opportunity exists for dealers who can source sub-$14K examples and retail at $16–$17K, but expect 60–90 day holding periods.
Key Numbers
| Metric | Value | |--------|-------| | Auction Avg | $17,325 | | B3AF Floor | ~$13,860* | | Velocity | 1.57/mo | | Trend | +6.6% | | WTB Demand | 1 lead |
*B3AF estimated from auction average; current eBay listings required for precise floor.