Rolex Day-Date 18238 — Dealer Market Overview
Market overview for the Rolex Day-Date 18238. 12 verified auctions, 1.57/mo velocity, +6.6% trend.
Reference context
- Reference
- Rolex Day Date 18238
- Last updated
- 9/20/2026
- Source basis
- Published Mazalgo reference analysis, auction context, listing context, and available demand signals.
- Limitations
- Sparse references and fast-moving listings should be verified against current comps before a buy or sell decision.
Rolex Day-Date 18238 — Market Overview
Auction Performance
The 18238 averaged $17,325 across 12 verified sales over the tracking period, with a median of $17,800 indicating a healthy distribution. The wide range ($9,200–$22,000) reflects condition and dial variation sensitivity. Positive momentum: +6.6% trend suggests steady appreciation in secondary market pricing.
Demand Signal
Single WTB lead in the last 30 days indicates moderate, not aggressive, buyer demand. This suggests the reference is not a hot-button model but maintains consistent interest among serious collectors seeking yellow gold Day-Dates.
Dealer's Take
The 18238 is a solid mid-tier stocking candidate for dealers with yellow gold inventory depth. At 1.57 auctions/month, velocity is acceptable but not exceptional—expect 4–6 week holding periods. The +6.6% trend and $17,325 average support modest margin potential; buy targets around $13,860–$14,660 (80% of auction avg/B3AF floor) allow for 15–20% dealer markup to retail. Primary risk: condition variance drives wide price dispersion; inspect dial and case carefully before acquisition. The low WTB signal suggests this is not a panic-buy reference—stock selectively and pair with higher-velocity Day-Date variants (36mm, white dial) for portfolio balance.
Key Numbers
| Metric | Value | |--------|-------| | Auction Avg | $17,325 | | B3AF Floor | ~$13,860 | | Velocity | 1.57/mo | | Trend | +6.6% | | WTB Demand | 1 lead (30d) |