Rolex Submariner 114060 — Dealer Market Overview
Market overview for the Rolex Submariner 114060. 16 verified auctions, 2.39/mo velocity, -5.9% trend.
Reference context
- Reference
- Rolex Submariner 114060
- Last updated
- 9/20/2026
- Source basis
- Published Mazalgo reference analysis, auction context, listing context, and available demand signals.
- Limitations
- Sparse references and fast-moving listings should be verified against current comps before a buy or sell decision.
Rolex Submariner 114060 — Market Overview
Auction Performance
The 114060 has moved 16 verified units with a $10,297 average and $10,250 median, indicating tight price clustering and stable buyer consensus. However, the -5.9% trend over the tracking period signals softening demand—prices are contracting modestly. Velocity of 2.39/month qualifies as solid liquidity; this reference remains actively traded on secondary markets.
Demand Signal
Only 3 active WTB leads in the past 30 days is notably weak relative to auction volume. This mismatch suggests buyers are finding stock through auctions rather than actively hunting—a sign of adequate supply relative to demand. Dealer-to-dealer movement may be masking retail demand weakness.
Dealer's Take
Stock this selectively. The 114060 is a core Submariner, but the negative trend and low WTB activity indicate this is not a momentum play. Margin opportunity exists: buy at ~$8,200 (80% of B3AF floor), target retail at $10,800–$11,200 for 30–36% gross margin. Risk: continued price erosion if the -5.9% trend persists. Avoid overcommitting capital; treat as a steady-state inventory piece rather than a flip vehicle. Condition and box/papers matter significantly at this price point—prioritize examples with complete provenance.
Key Numbers
| Metric | Value | |--------|-------| | Auction Avg | $10,297 | | B3AF Floor | $8,960 | | Buy Target | $8,200 | | Velocity | 2.39/mo | | Trend | -5.9% | | WTB Demand | 3 leads |