Watch dealer software that shows your real margin after fees — before you wire.

Price every buy on inspectable comps, catch want-to-buy (WTB) posts from Reddit and WatchUSeek within 30 minutes, verify the counterparty before money moves, and let OpenWatch AI draft the outreach. You approve every move.

Start 14-day free trial — no credit card See pricing

14-day free trial · No credit card required · Cancel anytime · Payments via Stripe · No transaction fees

30-day money-back guarantee — if Mazalgo doesn't save you time within 30 days, we'll refund every dollar.

Built for independent watch dealers, traders, and active collectors who buy and sell — even a few pieces a year. Not a marketplace, and not for retail boutiques or collectors who only buy and hold.

What it does for you

• See true margin after fees. Every B3AF (Bottom 3 After Fees) buy range shows the comps behind it — no black-box estimate. The formula is public on the methodology page.
• Catch WTB buyers first. Want-to-buy posts from Reddit and WatchUSeek land in your workbench within 30 minutes and are matched against your inventory.
• Verify before you wire. Deal safety checks and counterparty verification before money moves.
• Turn a small bankroll faster, with a system behind you. Reuse capital sooner — clean margin math on the way in, a matched buyer on the way out.
• Never quote a watch you already sold. One inventory of record — buyer matching only runs against pieces still marked Available.
• Let OpenWatch draft the outreach. Two message variants per WTB match, queued for your approval — nothing sends without you. See how OpenWatch works.

Two trader profiles, one workbench: Building Trader (under $20K) · Established Trader ($250K+) · all use cases.

Straight answers

Is the pricing a black box?

No. Every buy range shows its comp basis, and the B3AF formula is published at mazalgo.com/methodology. Auction data can lag; we say so.

Will the WTB feed keep working?

Leads come from public posts via Reddit's official API and public RSS feeds, refreshed every 30 minutes — no account scraping.

Can other users see my inventory or pricing?

No. Row-level security keeps your inventory, pricing, and contacts private to you.

How much work is it to move my inventory in?

One watch at a time, by hand — brand, model, reference, cost basis, condition, papers and box, photos. Contacts import from a CSV. There's no inventory CSV import yet, so if you're moving a large book, email support@mazalgo.com before you start.

Is there a learning curve?

Nothing to install — it runs in the browser. Price one reference in the Pricing Analyst, then add one watch; the deal pipeline and CRM work the way your spreadsheet does, with the fee math done for you. Docs live at docs.mazalgo.com, and the 14-day trial covers the full stack so you can judge it on your own inventory.

Does Mazalgo delist a watch everywhere when it sells?

No. Mazalgo doesn't push delistings to eBay, Chrono24, or your WhatsApp groups — pulling listings off other channels is still on you. What it does is keep one inventory of record: mark a piece sold once and buyer matching stops on it, because matches only run against watches still marked Available.

Pricing

At $79/mo with no transaction fees, Mazalgo starts below the category's typical entry. Against WatchDealerPro's 2% transaction fee, that's $1,000+ saved every month at $50K monthly volume — often more than the margin on a single flip.

Both start with a 14-day free trial of the full stack. No credit card, no transaction fees. Full pricing details · the fee math vs WatchDealerPro.

What the $70 delta unlocks

Start 14-day free trial — no credit card

Publishers of the quarterly Watch Auction Market Index (CC BY 4.0) — Q2 2026 edition.

Last update 2026-08-31: Hot-buy alerts stop duplicating. See what's new in the changelog.