Rolex Oyster Perpetual 114300 — Dealer Market Overview
Market overview for the Rolex Oyster Perpetual 114300. 16 verified auctions, 1.99/mo velocity, +14.2% trend.
Reference context
- Reference
- Rolex Oyster Perpetual 114300
- Last updated
- 9/20/2026
- Source basis
- Published Mazalgo reference analysis, auction context, listing context, and available demand signals.
- Limitations
- Sparse references and fast-moving listings should be verified against current comps before a buy or sell decision.
Rolex Oyster Perpetual 114300 — Market Overview
Auction Performance
Verified auction data shows 16 sales with an average of $7,781 and median of $7,325, indicating a tight, healthy distribution across the $6,500–$10,000 range. The model is appreciating strongly at +14.2% over the tracking period, reflecting sustained collector interest in entry-level Rolex sports watches. Velocity of 1.99/month sits at the threshold of high liquidity—nearly 2 sales per month signals consistent secondary market turnover.
Demand Signal
WTB activity is modest at 1 active lead in the last 30 days, suggesting demand is being met by current supply rather than driven by scarcity. This aligns with the model's accessibility as Rolex's most affordable current production sports watch, limiting urgency among buyers.
Dealer's Take
Stock this model. The 114300 is a core holding for any Rolex dealer. Appreciation trend (+14.2%) combined with reliable velocity (2/mo) creates predictable margin opportunity. Buy target is approximately $5,860–$5,900 (80% of B3AF floor), allowing 25–30% gross margin to retail at $7,600–$7,800. Risk is minimal given production availability and broad appeal, though watch for seasonal demand dips. Avoid overstocking above 2–3 units; liquidity is steady but not explosive.
Key Numbers
| Metric | Value | |--------|-------| | Auction Avg | $7,781 | | B3AF Floor | $7,338 | | Buy Target | $5,870 | | Velocity | 1.99/mo | | Trend | +14.2% | | WTB Demand | 1 lead |